MOBILE PERFORMANCE MARKETING

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment models give all conversion credit to the final touchpoint an individual involves with prior to taking a desired action. This attribution design can be valuable for measuring the effectiveness of your brand understanding projects.

Understanding First-Touch Vs. Last-Touch AttributionLast-touch attribution models provide all conversion credit to the final touchpoint an individual engages with before taking a desired action. This acknowledgment version can be useful for gauging the performance of your brand name understanding campaigns.